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Episodes (12)

Ep 1
Highlands Corporate Away Day
2024-02-01•62m
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

Ep 2
Cheesecakes
2024-02-08•58m
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

Ep 3
Virtual Escape Rooms
2024-02-15•58m
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

Ep 4
Discount Buying
★4.0
2024-02-22•59m
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

Ep 5
Formula E
★5.0
2024-02-29•58m
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

Ep 6
Cereal
★5.0
2024-03-07•58m
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

Ep 7
Budapest Tourism
★6.0
2024-03-14•58m
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

Ep 8
XBUS Advertising
★4.0
2024-03-21•58m
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

Ep 9
TV Selling
★7.0
2024-03-28•59m
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

Ep 10
Vegan Alternative to Cheese
★6.0
2024-04-04•58m
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

Ep 11
Interviews
★4.0
2024-04-11•58m
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

Ep 12
The Final & You’re Hired!
★3.0
2024-04-18•58m
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.